The senior care industry is often overlooked by employees and comes with pre-conceptions about what the job involves.
HomeInstead wanted to recruit the best care givers, not necessarily from a traditional care background, but people with great social skills who add value to the lives of those around them.
The challenge was to build a recruitment site that could compete against big names in the commercial sector, like Aldi, Pets at Home and KFC to name a few. It had to dispel the myths surrounding care for the elderly, showcase HomeInstead’s values and highlight just how rewarding being a carer can be.
Following the initial build, we were asked to add extra functionality to automatically import and display jobs from a central location.